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You want to see your company presented online, finally, or presented in a more effective way, but you do not know how? Visit a Workshop by Social Passion to learn the fundamentals about Social Media, get tips about Social Commerce, or to enable yourself to compile an individual Social Media Strategy. For training your employees Social Passion offers internal courses tailored to your needs. The practical training can afterwards be put to practice skillfully. If you are looking for a speaker at a Social Media Conference, ask Social Passion Executive Anna-Lena Radünz. She is among the best and most expierenced tutors and lecturers in the field.


Social Passion’s Social Media employee Training

A Social Media Training for your employees enables your whole company to participate and get involved in Social Media. The short distance between experience, knowledge, and ability as well as the transparency within Your company make your Social Media Strategie sophisticated and productive.
The responsibility of many tasks of a Social Media Strategy can be distributed throughout your company. Each employee adds to the company success, when he or she is trained and briefed appropriately. At least all department heads and persons in charge should be informed and trained about goals and duties of Social Media.


Social Passion’s Social Media Workshops

Social Media Workshops are held with groups of up to ten participants to answer individual questions and to increase the workshop-payoff. With its workshop modules Social Passion addresses a variety of needs, you get accustomed to the topics of Social Media, gain an overview of chances and amplitudes for Social Media activities of your company, or extend Your knowledge strategically. Choose one of the existing modules or define your own individual workshop goals.



Social Media Basis Workshop

The Basis Workshop gives an overview of the relevant platforms, their functions, the value they can add to your venture and how to use them successfully.

Social Commerce Workshop

Learn how to use Social Media to increase your revenue.  Which options are useful and how are they conducted constructively?

Social Media Strategy Workshop

In this workshop you are taught how to compile a Social Media Strategy holistically, what enables enduring success, and how to measure success.



Social Passion Executive Anna-Lena Radünz is an experienced lecturer on Social Media and enjoys passing on her knowledge about Social Media in seminars on symposiums, congresses, or at location in Your company. In a Social Media seminar you learn everything you need and want to know about using Social Web. We are looking forward to your concrete ideas and questions for individual seminars.



This Seminar shows you how to use Social Media for your business, how to build up Social Media Strategy step by step and how to use the biggest social networks.

  •  Introduction Social Media for businesses

  •  Structure and elements of a social-media-strategy

    –  IST-Analysis
    –  Social Media Goals
    –  Target Groups
    –  How to select the right social media channels for your business
    –  Content Management
    –  Social Media Campaigns
    –  Community,- & Crisis-Management
    –  Seeding & how to implement Social Media in your Marketing Mix
    –  Implementation
    –  Controlling & Monitoring
    –  Legal basis
    –  How to Be Up to Date with Social Media

  • Introduction and overview of relevant social media channels

  • Best Practice Social Media Cases 

  • Detailed introduction and how-to 
of the most relevant Social Media Channels

    – Facebook & Facebook Advertising
    – Google Plus
    – Instagram & Instagram Advertising
    – Twitter & Twitter Advertising
    – Pinterest & Pinterest Advertising
    – LinkedIN & LinkedIN Advertising


External Seminars (english):
SGMI (St. Gallen Management Institut)
– 06.03.2017 – 08.03.2017 in Wildhaus, CH
– 11.09.2017- 13.09.2017 in Wildhaus, CH


Tel.: +49 173 84 222 11 I Mail: mail (at) social –