SOCIAL MEDIA CONSULTING & WORKSHOPS
SOCIAL MEDIA CAMPAIGNS
The first step into Social Web is the compiling of a Social Media Strategy to transfer your company goals to the Social Web. Pure presence on a Social Media channel is not sufficient. The fun and work in social networks really begin with a creative campaign. Effective content management is one key to success. Another is the ability to fully utilize viral effects of Social Web with your campaigns.
But never lose sight of your actual goals and perfomance indicators! For a campaign to work, it has to be “social.” This approach positions users and social interaction in the center of each campaign. This is the main differentiator to classic marketing campaigns.
For the success of your Social Media campaign you have to consider:
- Available ressources
- Adapting the Social Media campaign and its contents to your company philosophy
- Verifying legal restrictions
- Planning the preparation of content and technical implementation
- Solutions to possible risks
- Integration of Social Media campaigns into other marketing activites
- Strategic seeding of the Social Media campaign
The classic campaign and the Social Media campaign may be united by their goal—their ways are different. Therefore you should seek professional assistance for your marketing department planning and realizing your Social Media campaigns. Social Passion trains and assists your marketing employees with the strategic creation and execution of Social Media campaigns.
Social Passion develops your individual Social Media campaign, fitting to your company, and realizes it in cooperation with Berlin based Social Media agency “webvitamin.”