SOCIAL MEDIA CONSULTING & WORKSHOPS
SOCIAL MEDIA ANALYSIS & MONITORING
A Social Media Analysis is the basis for establishing a Social Media Strategy and is crucial for its success and purpose. To gain long term success, Social Media Monitoring is essential to control and plan the use of social networks professionally.
SOCIAL MEDIA ANALYSIS
The Social Media Analysis captures the status quo and evaluates potential topics and target groups. In the next step, the Social Media Strategy is derived from this Social Media Analysis. Channels or platforms where the target group is already active are maintained, while those with low engagement of the target group are abandoned or excluded from the Strategy.
The Analysis does more than depicting the external perception of the company and its competitors. It registers the internal spirit regarding Social Media as well: How willing is the staff to engage in Social Media, and how competent are the employees? Their spirit, willingness and competence are vital for your performance in Social Media. The key to success is authenticity und integration into the daily company life. Social Passion is ready to compile your Social Media Analysis as a basis for your further strategic efforts.
Social Media Monitoring
After analyzing the target group and compiling your Social Media Strategy you have the instrument to present your company in the social networks of your choice professionally and appealingly. Just as the internet and its users are evolving and changing permanently, your presence and communication in Social Web have to evolve and change accordingly. To keep on track, your Social Media activities have to be controlled and evaluated constantly.
Social Passion offers you the ideal Social Media Monitoring.
Our Social Media Monitoring covers:
- Checking the defined goals and the Key Perfomance
Indicators of your Social Media Strategy
- Observing Social Media campaigns and
their defined sub-goals
- Watching the developments and talks concerning
your brand, products and related topics in Social Web
- Regular comparison with competitors
Social Media Monitoring intents to identify movements or changes—positive as well as negative—on the market at an early stage. So you can act or react in time. Trends are recognized early and can be picked up in the company strategy and in Social Media campaigns.
A Social Media Analysis features interesting insights for every company. Constant Monitoring measures the success and makes it visible. Thereby your activities in Social Web can be efficiently optimized.